Category:
Advertising, Communications, Media, PR & Creative Agencies

03/02/16

Converse vs The World of Sneakers

Nike, Inc. (now the proud owner of Converse) recently filed lawsuits in New York against 31 retailers and rival shoe designers for infringing the trade mark for the design of their signature Chuck Taylor All Star shoes. It also brought claims before the International Trade Commission (ITC). Nike, through Converse, own a trade mark registration...

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Fill in the blank: All Publicity is….Publicity?

Aldi recently tweeted a fill-in-the-blank post “I became an ALDI lover when I tasted ______ for the first time” along with the hashtags ‘tellus’ and ‘feedback’. But the social media campaign was soon deleted after it was predictably and publicly torn to shreds over the internet. The campaign was almost immediately met trolled responses such...

No Break for KitKat

If you were asked to describe a KitKat, most people would think of a chocolate bar with a four-fingered shape and could probably recall the catchy slogan “have a break, have a kitkat”. The KitKat shape is well recognized, but on Wednesday 20 January 2016 The High Court in London ruled that the shape of...

Target or Tar-Jay?

Australians love their nicknames. Petrol Stations have been called Servos, St Vincent DePaul is often referred to as Vinnies and McDonalds is better known as Maccas. If you ask an American if they wanted to go to “Maccas” you would be greeted with a blank stare. These affectionate nicknames are culturally associated with the Australian...

Spotting the problem: New claims against Spotify

Spotify has had two copyright law suits brought against them in the last two weeks. The first claim is by David Lowery, who is claiming copyright infringement. Lowery is seeking $150 million from Spotify for illegally duplicating and distributing his band “Cracker and Camper Van Beetoven” songs. The second claim is by Melissa Ferrick a...

Copyright Catfight

Is your cat worth $100 million? If you answered yes, then you would be Tabatha Bundesen the owner of “Grumpy Cat”. Grumpy Cat is an ordinary cat with an underbite and feline dwarfism. This cat became an internet celebrity in 2012 because of its permanently grumpy face. The cat’s initial popularity originated from a picture...

#TermsofUse #Instagram

Option 1: Terms of Use, read them, click agree. Option 2: Terms of Use, don’t read them, click agree. Undoubtedly option 1 is the correct option, but how many of you have taken option 2? According to the Carnegie Mellon University in Britain, 93% of people don’t read the terms and conditions when using a...

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