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16/08/12
ASB and ACCC Rule, Facebook Not Just A Social Media Tool
The industry has been abuzz with the ruling from the Advertising Standards Bureau (ASB) that content on a brand’s Facebook page is considered to be advertising and/or marketing communications. Many of our clients have been calling to enquire about the consequences for the industry and how the ruling may impact their or their clients’ Facebook...
19/07/12
London’s Olympic Brand Army on the War Path for Ambush Marketing
In May, we warned about the dangers of associating a brand with London 2012 without consent: http://www.vmsolicitors.com.au/2012/05/18/sweating-over-the-legal-side-effects-of-olympics-fever/ It seems we foreshadowed the current climate, with the London Organising Committee of the Olympic Games and Paralympic Games Limited (LOCOG) now cracking down on ambush marketing. As LOCOG has recently announced, they take incidents of ambush marketing...
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17/07/12
Sweating over the legal side effects of Olympics fever
With the London 2012 Olympic Games just over two months away it’s likely that Olympics fever will soon take hold across Australia. If you or your client catches a bout you should consider the legal risks of associating a brand with the Olympics where the brand is not an official sponsor or licensee, particularly given...
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18/05/12
Sweating over the legal side effects of Olympics fever
With the London 2012 Olympic Games just over two months away it’s likely that Olympics fever will soon take hold across Australia. If you or your client catches a bout you should consider the legal risks of associating a brand with the Olympics where the brand is not an official sponsor or licensee, particularly given...
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04/05/12
Pinterest Boards filled with Copyright Holes
Are you considering using Pinterest as part of your company’s social media strategy? Does your Pinterest board pin someone else’s photographs? If so, you are probably interested to know the potential dangers and liabilities of using the site. The person who takes a photograph usually becomes the owner and has copyright over that photo. A...
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16/04/12
Privacy in the Mobile App World
As more and more branded mobile applications come across our desks for legal review, the importance of compliance with privacy legislation (in Australia and worldwide) has turned into a recurring theme. Where you or your client are collecting personal information about Australian users through an App, you will need to comply with the principles set...
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11/04/12
Who is liable for defamatory graffiti on your brand’s social networking site?
A common question asked of our team members is: ‘if a defamatory comment is posted on our social media page, would we be liable?’ To answer this question, we have provided a brief overview of the law as it currently stands. The nature of social networking sites lends itself to the inherent risk of a...
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