Category:
Advertising, Communications, Media, PR & Creative Agencies

04/02/21

Who owns your #hashtags?

Hashtags have become a powerful social media marketing weapon in the battle for consumer attention and brand engagement online. Thanks to the indexing power of the lowly hash or pound symbol (#) on social media, it is now common for hashtags to take centre stage in the development and execution of advertising campaigns as a...

19/01/21

Insincere influencers: how to handle ghosts

Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.

12/01/21

Brand ambassadors who go off-brand: Influencer agreements in the age of cancel culture

This article is the second in our Social Series, giving you up-to-date tips about the legal side of using social media. See our other blogs here. Personalities who become brand ambassadors can be powerful marketing tools. Unfortunately, the fairy-tale relationship doesn’t always end in happily ever after. Pete Evans’ rapid fall from grace over the past...

23/12/20

Was/now pricing – Is it worth the risk?

When sales season rolls around, businesses will look to catch the wandering eyes of customers with flashy advertising promoting their product discounts. But advertisers developing “price-cut” or sales campaigns need to make sure the strategy does not backfire and result in unwanted attention from the Australian Competition and Consumer Commission. A common sales tactic is...

23/11/20

The Future of Digital Advertising in the Post Digital Platforms Inquiry World

(this is the content of a presentation given by Stephen von Muenster on 20 November 2020 at the Mumbrella 360: Reconnected conference)