Category:
Marketing & Sponsorship

16/02/21

The Rise of Influencer Hijacking

For years, some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains von Muenster Legal. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding...

19/01/21

Insincere influencers: how to handle ghosts

Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.

12/01/21

Brand ambassadors who go off-brand: Influencer agreements in the age of cancel culture

This article is the second in our Social Series, giving you up-to-date tips about the legal side of using social media. See our other blogs here. Personalities who become brand ambassadors can be powerful marketing tools. Unfortunately, the fairy-tale relationship doesn’t always end in happily ever after. Pete Evans’ rapid fall from grace over the past...

25/10/17

‘Sugar-coating’ health claims in advertising

The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...

21/09/17

Testing the Bounds of Social Influencer Disclosures

Back in February we broke down what the new guidelines from the Australian Association of National Advertisers (“AANA”) would mean for brands and agencies engaging social media influencers. The Advertising Standards Board has now given insight into what level of disclosure is expected under Section 2.7 of the AANA Code of Ethics (“Code”) in its...