Category:
Start-ups; Incubators; Accelerators

08/06/21

Can I use competitor trade marks in my SEO and Adwords?

Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, case law...

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How to (legally) use client testimonials on your social media page or website

Client testimonials can be an extremely effective marketing tool to give validation and credibility to your social media page or website. Whether you’re at the beginning of your brand’s journey or have been engaging happy clients and customers for years, showing that your product or service has real, positive feedback from customers gives great assurance...

Can I publish client logos on my new website?

Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...

Risky Business: Is Screen Scraping Legal?

It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia? A common way for businesses to extract and use data is screen scraping. This process can provide significant commercial benefits to businesses, but it comes with a legal risk. Depending on the circumstances scraping data...

How to legally use social influencers when marketing

How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many brands. Brands may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...

Can I copy and repost photos from Instagram?

Can I copy and repost photos from Instagram? There is a widespread belief in marketing circles that reposting someone else’s photos from Instagram or even taking them to use in a campaign for your startup is acceptable as long as you credit the owner. It can be especially tempting to copy and share images when...

6 key legal risks to watch out for when marketing your startup

6 key legal risks to watch out for when marketing your startup Marketing is a key tool for startups at all stages of the business lifecycle. Whether you are just getting started, or you are already up and running, effective marketing can help you promote your business and convert leads into clients and customers. However,...

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