Knowledge

10/12/15

Public relations material now included in AANA Code of Ethics

The Code of Ethics is the cornerstone of the AANA self-regulatory system, providing a central set of principles to which all advertising and marketing communications should comply. Its purpose is to ensure that advertisements and other forms of marketing communications are legal, decent, and honest, having been prepared with a sense of obligation to the...

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White Sand’s Sea Folly

That double tap, swipe right, or the pressing of that green send button only takes a second. The insignificant verbal thought has been transformed into a very real virtual speech bubble linked to your name and company identity. Social media marketing is the way of the future and it is changing how businesses market to...

Yellow? Or YELLOW? Yellow the colour, or yellow the word? Does it really make a difference? In the recent Telstra Corporation Limited v Phone Directories Company Australia Pty Ltd (2015) it did. YELLOW has been held to not be distinctive of Telstra’s phone directory services. In two separate prior judgements Justice Murphy of the Federal...

Test Kitchen fails the Test

Thou shall not pass the Trade Mark Act if the phrase you intend on monopolising is too descriptive. Bauer Media, publisher of ‘Womans Day’ and ‘Australian Womens’ Weekly was recently reminded of this when they failed to register the phrase ‘TEST KITCHEN’ as a trade mark. A ‘test kitchen’ is a kitchen used to develop...

GOOGLE to the rescue!

An American individual who uploads a hilarious video of their cat, dog or goldfish jamming to a prince hit could potentially be served with a DMCA (Digital Millennium Copyright Act) take-down notice for copyright infringement. A recent announcement by Google is set to alter this trend and ensure that appropriate users are protected by the...

TPP Officially Released: Hakuna Matata for IP…well not quite

The TPP has finally been released following 7 years of negotiations, speculations and wiki-leak sneak peeks. It comes as no surprise that the final version hasn’t miraculously put out heated debate sparked by earlier leaks. With 12 countries in the TPP gang, compromises had to be made. The most contentious articles are explored below. PATENTS...

Trade Promotions Update: ACT removes the requirement for permits for “low risk” trade promotions

Businesses running trade promotions where the total prize value does not exceed $3,000 will no longer need to apply for a permit in the Australian Capital Territory. The ACT Gambling & Racing Commission has expanded the types of lotteries that no longer require approval for their conduct under section 6(1) of the Lotteries Act 1964 (the Act). Exempt...

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