Knowledge

25/05/21

How to (legally) use client testimonials on your social media page or website

Client testimonials can be an extremely effective marketing tool to give validation and credibility to your social media page or website. Whether you’re at the beginning of your brand’s journey or have been engaging happy clients and customers for years, showing that your product or service has real, positive feedback from customers gives great assurance...

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Can Employers Make Covid Vaccinations Mandatory?

The light at the end of the COVID-19 tunnel is approaching as vaccinations for COVID-19 become available worldwide and Australia continues its vaccination rollout. Employers and employees alike are keen to return to workplaces safely, and vaccinations are key to that being achieved. One question arising is whether employers can require that prospective and current...

Promotions are used broadly by brands to increase awareness generally, or to promote their goods or services to consumers, suppliers and even staff. They can be referred to as trade promotion lotteries, sales promotions, competitions, sweepstakes, contests and giveaways. Promotions can be a fun way to boost sales or generate ‘likes’ on social media channels,...

Can I publish client logos on my new website?

Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...

Risky Business: Is Screen Scraping Legal?

It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia? A common way for businesses to extract and use data is screen scraping. This process can provide significant commercial benefits to businesses, but it comes with a legal risk. Depending on the circumstances scraping data...

Extra-fraudinary influencers and fake followers

Extra-Fraudinary Influencers and Fake Followers Social media accounts with fake followers may run the risk of contravening Australian Consumer Laws, the team at von Muenster Legal reports. In our increasingly digital world, it’s no secret that more and more advertisements are an investment in a personality with a large social media presence. As brands around the world...

The Rise of Influencer Hijacking

For years, some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains von Muenster Legal. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding...

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