Knowledge

10/12/13

A Whopper of a Trade Mark Dispute

A meaty dispute recently arose between a small hamburger shop and fast food giant Hungry Jacks. The take-away shop, in Wamberal on the Central Coast of NSW, has been serving the ‘Wambie Whopper’ for 20 years. It was reported that Hungry Jacks wrote to the owners, requesting that they stop using ‘whopper’ in their shop...

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Reproduction of Editorial Content

Copyright Agency Limited (CAL) is a copyright collecting society which collects and distributes copyright licence fees and royalties for text and images. CAL represents a number of publishers including Fairfax Media. It has come to our attention that CAL has been sending letters of demand to some PR agencies and brands alleging copyright infringement in...

We may be lawyers, but we understand that reviewing legal documents can be painful, and is often the last concern of budding entrepreneurs who just want to get their product to market. But in addition to passion, drive, talent and a great idea, any successful start up must be built on a solid legal foundation....

Businesses will ‘Like’ Facebook’s Updated Promotion Guidelines

If you’re in the business of administering promotions on Facebook, your job just got a whole lot easier. On 27 August 2013 Facebook released various updates to its Page Guidelines that significantly impact upon the conduct of promotions on Facebook. Ultimately, Facebook wants to make it easier for businesses to create and administer promotions on...

Socially Awkward

Poor Qantas. In recent times the airline has suffered many a social media mishap. Back in 2011 their Twitter hashtag #qantasluxury was hijacked by unhappy customers who delivered an unprecedented number of cuttingly sarcastic and highly critical responses. In 2012 the airline battled to remove a snarky parody PR account from Twitter. The most recent...

I Can Haz Memes in Advertising?

It’s safe to say that today, one does not simply read a funny meme and not share it with friends. The best memes are shared hundreds of thousands of times, and have become a popular marketing tool for brands. For example, Virgin used ‘Success Kid’ in a marketing campaign in the UK and everyone’s favourite...

Are You Ready For The New Privacy Laws?

Privacy has become major concern in the digital world. In order to keep pace with rapid technological development, in December 2012 the Australian Government introduced the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth). This Act introduced a number of key changes to Australian privacy laws, which take effect from 12 March 2014. What are...

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