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12/11/20
How to legally use social influencers when marketing
How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many brands. Brands may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...
16/08/20
Changes to signing and witnessing procedures during COVID-19
Has COVID-19 changed the way we witness documents? See our breakdown of key legal procedures.
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02/04/20
Government coronavirus relief for financially distressed businesses
If your business is experiencing financial distress because of the coronavirus pandemic, see what measures the Australian Government has put in place to help
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15/08/19
Can privacy exist in the age of ubiquitous data collection?
An exploration of the ACCC’s Digital Platforms Inquiry and its impact on the Media and Communications sector
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20/08/18
Can I copy and repost photos from Instagram?
Can I copy and repost photos from Instagram? There is a widespread belief in marketing circles that reposting someone else’s photos from Instagram or even taking them to use in a campaign for your startup is acceptable as long as you credit the owner. It can be especially tempting to copy and share images when...
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08/08/18
6 key legal risks to watch out for when marketing your startup
6 key legal risks to watch out for when marketing your startup Marketing is a key tool for startups at all stages of the business lifecycle. Whether you are just getting started, or you are already up and running, effective marketing can help you promote your business and convert leads into clients and customers. However,...
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24/07/18
Securing Success for your Startup
Securing Success for your Startup Did you know that around 95% of startups in Australia fail before exit? There are many reasons for this high failure rate and in our practice we have seen them arise at all stages in the startup lifecycle, from concept, through to growth and a potential exit. Our focus at VML...
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