One of the most important and valuable assets of any business are its brands and intellectual property. Once created, these proprietary materials need to be properly protected and defended so that the commercial potential of the assets can be realised. In a crowded marketplace the temptation for others to leverage your brands and assets can be strong and rewarding. A comprehensive brand and intellectual property asset protection strategy is vital.
We have extensive experience in assisting clients with brand and intellectual property investigation, selection and management. We then work hard to make sure our clients’ brands and intellectual property is protected on all fronts and to optimise their use and coverage. We also undertake proactive brand investigations and routine audits, to detect intellectual property misuse and take immediate legal protection steps.
We also undertake proactive brand investigations and routine audits to detect intellectual property misuse and take immediate legal protection steps.