Marketing & Sponsorship
Specialist advice from industry leaders
Businesses that engage in marketing and sponsorship must comply with an ever-increasing and complex regime of Federal and State legislation, general law and industry codes of practice. Accordingly, marketers must pay constant attention to the laws and regulations that can influence and restrict the way a campaign is executed. The dramatic growth in sponsorship investment
worldwide and its unique characteristics have seen sponsorship become an important and effective marketing communications channel. To protect the relationship and maximise the return on investment you need to be aware of the legal and commercial factors that can impact a sponsorship deal in order to protect the relationship and maximise the return on investment.
We have experience in advising and supporting the marketing activities of in-house marketing teams and marketers. Where sponsorship forms part of this mix, we assist in-house marketing teams across all elements of the marketing mix. We can also assist whether you are the sponsor or the person, team, event or organisation being sponsored.
Parties need to be aware of the legal and commercial factors that can impact a sponsorship deal.
Services
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Marketing Collateral Clearance and Campaign Legality Checks
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Advertising Standards Board Complaint Resolution
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Supplier Relationships and Agreements
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Augmented Reality & Virtuality: advising on experimental and technology driven ways to interact and engage with consumers
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Brand Investigation & Protection: Brand and trade mark use and roadblock checks; Brand protection strategies; Trade mark applications and management; Brand licence and usage agreements
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Campaign Analysis: Situation analysis; Regulatory Analysis; Stakeholder Analysis; Course of Action Development & Analysis; Campaign Execution
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Agency Commercial & Legal Relationships: Preparing agency contracts; Reviews of contracts supplied by agencies; Reviews of tender submissions and standard legal terms for agency compliance (government and private)
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Commercial Advisory Services
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Commercial Technology Platforms / technology & innovation: Protection; Licensing & Exploitation; New startups including fundraising and relationships; eCommerce
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Compliance Programs: enabling brands to demonstrate to the ACCC and ACMA compliance with applicable laws (consumer law, privacy laws & SPAM laws)
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Deal making and Mergers & Acquisitions: Legal Due Diligence & Reporting; Heads of Agreements / Term Sheets; Share Sale Agreements; Subscription Agreements; Shareholder Agreements; Asset Purchase / Sale Agreements
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Defamation & Slander & Online Reputation Management
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Digital, Experiential, Interactive & Social Media (including Community Management)
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Dispute Resolution & Litigation: Resolving conflicts; Letters of demand; Court litigation; Employment related litigation and disputes
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Employment Law and Employee Relationships
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Entertainment Law
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Industry Codes of Practice & Self-Regulation
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IP protection (copyright, trademarks, patents, designs)
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PR, Earned Media & Crisis Management
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Property & Leasing: lease & property licence reviews & advice
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Protection of confidential information and Non-Disclosure Agreements
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Risk Assessments: Assessment of Likelihood and Impact factors; Risk Treatment Recommendations and Risk Grading
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Sponsorships: Event / Personality / Venue Due Diligence; commercial negotiations; Sponsorship Agreements; Venue Agreements; Rights Management & De-Confliction
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Talent & Social Influencers: Talent Due Diligence; commercial negotiations; talent / influencer agreements; rogue talent / influencer management
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Trade and consumer promotions – games of chance, games of skill and give-aways (including all related services – applying for permits, drafting terms & conditions, conducting draws, complaint management, etc)